Showing Appreciation
A way to show appreciation is to send a “Thank You for Doing Business” card to new clients, and send a card to them either monthly or every other month. Remember, the honeymoon is not over. Remember to, send a card to prospective clients to thank them for taking the time to talk with you. E-mails, phone calls and newsletters are other ways that to keep in touch with clients and customers on a more regular basis. You may never get the “Wow” response from a phone call that you can get when you send a tangible card. It’s especially awesome when the client or customer says that they were having a bad day, and then they received the card in the mail that absolutely made their day. Now, that’s customer service!
So, remember to show some appreciation. “Recognition and appreciation BEATS promotion every time” ~ Kody Bateman!
I can only list about 3 people that have actually ever sent me a Thank you note as it related to their business. I can tell you that I still to this day keep in touch with them and often if I’m unable to do any new business with them you can bet your butt I’ve sent and will continue to send them business.
It’s good to see that not only did they take the time to keep in touch but it tells me that they value me and their business. The challenge I’ve seen some sales people get caught up on is all the “systems” they have to keep in touch and often they rely on “the companies” system and never think that should life or circumstances change (as they often do take a look at recent layoffs and you know what I’m talking about) their database of connections often stays “with the company”.
I would seriously encourage each and everyone of you reading this information here on Michaels website to find a way to be able to keep in touch with your clients. It just so happens Michael has a way AND it will set you apart from any standard company letter or the card you FORGOT TO SEND.
Much Success Everyone
Oh and I forgot… Anyone who actually has their own business who starts their appreciation marketing campaigns and keep in touch programs such as Send Out Cards will position themselves and their business for success. Start Now. Start Today.